রবিবার, ২৩ জুন, ২০১৩

Nissan launching $100 per month Leaf battery replacement program in 2014

Nissan launches anytime Leaf battery replacement program for $100 per month

How much would a Leaf owner pay to banish range anxiety? If your answer was "$100 a month," then Nissan's got a proposition for you. The car maker is gearing up to launch a domestic battery replacement program for its EV in 2014 that'll set you back that aforementioned sum. Similar to Nissan's setup in Europe, if your battery can only hold nine out of 12 bars worth of charge, it'll replace the unit with a new or reconditioned unit. The company insists that very few will ever actually need to replace the battery, but hey, squeezing $1,200 a year out of its existing customers is a sure-fire way to inspire loyalty.

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Source: http://www.engadget.com/2013/06/21/nissan-leaf-battery-program/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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A Space-Inspired Floating Playground That Puts Visitors Into Orbit

A Space-Inspired Floating Playground That Puts Visitors Into Orbit

Tom?s Saraceno's M.O. as an artist is to make you float?either on top of millions of yards of plastic, or inside of hexagonal sky pods, or on top of an inflatable balloons. His latest Jules Verne-tinged installation, which opened today, is no different.

Read more...

    


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/gGx_X_RmNJY/a-space-inspired-floating-playground-that-puts-visitors-530725319

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শনিবার, ২২ জুন, ২০১৩

Paula Deen Canned by Food Network After Racial Slur Uproar -

pauladeenPaula Deen, queen of Southern Cooking has been dropped by the Food Network after a bizarre series of events, in which she admitted using racial epithets, using slurs against gays, and that she condoned pornography and racist jokes in the workplace. According to the NY Times, She was scheduled to appear on the ?Today? show to defend her actions, but canceled at the last minute, leaving host Matt Lauer steaming. Paula then posted two odd online videos, tearfully begging her audience to forgive her for using racist language. ?I want to apologize to everybody for the wrong that I?ve done. I want to learn and grow from this. Inappropriate and hurtful language is totally, totally unacceptable? (since removed from the service). Later this afternoon she posted a second video?in which she says ?The pain has been tremendous that I have caused to myself and to others?.

This is not the first controversy for Paula. Last year she was roundly criticized for continuing to push her sugar laden cooking after keeping secret her diagnosis of diabetes.

The Food Network stated that Paula?s contract would not be renewed when it expires this month.

This will not be a big loss for the food community. I hate to think she?d be causing herself more pain.

"I have a wide-range of food experience - working in the restaurant industry on both sides of the house, later in the wine industry, and finally traveling/tasting my way around the world. Whether you agree or disagree, you can always count on my unbiased opinion. I don't take free meals, and the restaurants don't know when, or if, I am coming."

Source: http://portlandfoodanddrink.com/paula-deen-canned-by-food-network-after-racial-slur-uproar/

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Attachment parenting long after adoption | Rowan Family Tree

?I?m going to make this place your home??

The song was playing on the radio as I?m driving to Penticton with two happy girls in the backseat. That?s not how we started the day though, and I thought I would dictate a post about today, from the coffee stop along the way. I think it?s a good example of what attachment parenting looks like? long past adoption day.

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I?m not saying I?m the attachment parenting guru (ha!) as we?ve made many mistakes along the way. But today, I got it right.

As you know, Jason and I were gone for nine days in Morocco while my parents look after the girls. They did a great job by the way? My dad said that the jellybean jar with one candy for every day helped the girls countdown the time we were away. But I think the love and care from my parents was what held the girls together.

Nine days is a long time though, and when Jason started commuting to work in Penticton Wednesday, we got cries and screams of protest. Yesterday, Spice barely got herself together to go to school. And this morning the girls were so tired from the solstice and so upset that daddy was going to work again, that I decided to take them home for the day. So we took our time in the morning and made blue pancakes covered with sprinkles. Healthy! I know. The point is that it took time and we got to do it together. Then after getting ready for the day, the girls got busy doing massive crafts in the kitchen. 11 o?clock and we are on the road? Off to have lunch with daddy in Penticton. We both felt that even if it was 45 minutes together at the middle of the day, that would be special for the girls. So on the road we are.

I?m being reflective about attachment parenting because often we talked about the process of attachment as the foundations of our relationship post adoption. A really attachment is this ongoing process between any family members who love and trust each other. We have to work to reconnect and builds the bonds of attachment between parents. That?s what Morocco was all about! But we also have to constantly repair hurts and nurture the connection between children and parents as well.

So it doesn?t happen very often? But on days like today, we choose to put the needs of our children first. It was painstakingly obvious that our girls were feeling abandoned when daddy was going off to work, and I was not much of the salve on the wound. Somewhat humbling? Anyway, we decided that I would work this weekend instead, and tend to the children today. And I think it?s an investment that will pay off.

And what if I didn?t take the day is today to focus on the kids and drive to Penticton to have lunch with daddy?

No doubt we would?ve had hurt feelings and bad behavior all weekend. So maybe attachment parenting is self-serving! Because a little repairing now means a lot of enjoyment of my children later.

I would love to hear some of the things that you have done to support and reconnect with your kids, long past your adoption day. Or even if you gave birth to children, I would love to hear what you?ve done to put your children first. Comments?

Arnica

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Source: http://rowanfamilytree.com/2013/06/21/attachment-parenting-long-after-adoption/

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Sanofi's next-generation insulin shows edge over Lantus

PARIS (Reuters) - An improved version of Sanofi's blockbuster insulin Lantus is better than the older drug at controlling blood sugar lows at night, a common side effect in diabetics treated with insulin, according two late-stage tests published on Saturday.

The results for the next-generation treatment, known as U300, could strengthen Sanofi's position as it defends its no. 2 spot in the $43 billion diabetes market from rival drugs.

Lantus, a synthetic insulin developed in the 1990s, is currently Sanofi's top-selling product. Last year it grew almost 20 percent to generate 5 billion euros ($6.6 billion) in sales - but is set to lose patent protection in 2015.

The new version has shown it could reduce night-time blood sugar lows by 21 percent compared with Lantus in patients treating their disease with insulin injections, without any additional side effects.

Headline data from a second study of people taking high doses of insulin as well as diabetes pills confirmed the findings of the first study.

Full data from the two studies, which were presented at the American Diabetes Association meeting in Chicago, are expected by the end of 2013. This means Sanofi could potentially launch U300 in 2014, analysts say.

Pierre Chancel, who heads Sanofi's diabetes unit, said it was too early to give a timeline for a potential launch or provide specific sales forecasts, but said the company would aim to switch patients currently using Lantus over to the new product.

"Will it be a blockbuster? Probably yes," he told Reuters during a telephone interview.

A consensus compiled by Thomson Reuters Pharma has forecast annual sales of $974 million for U300 by 2018.

"The price would be comparable to Lantus or slightly higher, depending on the geography, but not like the pricing approach of Novo Nordisk," Chancel added.

The Danish drugmaker, the world's biggest insulin producer, has opted to sell its main drug hope, long-acting insulin Tresiba, at a considerable premium over Lantus in Europe as it is believed to hold some advantages over Sanofi's product.

Tresiba has already been approved in Europe and Japan, but is unlikely to be launched in the U.S. before 2018 while Novo Nordisk conducts more tests to satisfy regulators.

The setback for Tresiba has been good news for rival makers of insulin medicines such as Sanofi.

In addition to U300, the French group has also stepped up the development of a fixed combination of diabetes treatments Lantus and Lyxumia to sidestep an earlier setback with a similar pen device and take advantage of the delayed U.S. launch of Tresiba.

Sanofi shares - which have gained 8.4 percent since January, in line with the sector index, up 8.9 percent, but outperforming the bluechip CAC40 index, up 0.5 percent - closed at 77.41 euros on Friday.

(Reporting by Elena Berton and Noelle Mennella; Editing by Toby Chopra)

Source: http://news.yahoo.com/sanofis-next-generation-insulin-shows-edge-over-lantus-150410628.html

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Laughing Babies Compilation Will Make Everything Better (VIDEO)

If the endless stream of YouTube videos are anything to go by (see related links below), laughing babies are a popular and effective method of stress relief.

Shari Alyse from HooplaHa's Sharing With Shari has compiled some of the most infectious baby laughs out there into a single video that's the ultimate cure for weekday blues.

You'll feel yourself smiling before you know it. The cutie at 0:48 did us in.

And if you need more, we've got you covered. A whole collection of laughing baby videos awaits you here. Enjoy.

H/T: HooplaHa

Also on HuffPost:

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Source: http://www.huffingtonpost.com/2013/06/20/laughing-babies_n_3474030.html

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বুধবার, ১৯ জুন, ২০১৩

Too little sleep may trigger the 'munchies' by raising levels of an appetite-controlling molecule

June 17, 2013 ? Insufficient sleep may contribute to weight gain and obesity by raising levels of a substance in the body that is a natural appetite stimulant, a new study finds. The results were presented today at The Endocrine Society's 95th Annual Meeting in San Francisco.

The researchers found that when healthy, lean, young adults received only 4.5 hours of sleep a night, they had higher daytime circulating, or blood, levels of a molecule that controls the pleasurable aspects of eating, compared with when they slept 8.5 hours.

"Past experimental studies show that sleep restriction increases hunger and appetite," said Erin Hanlon, PhD, research associate (assistant professor) at the University of Chicago's Section of Endocrinology, Diabetes and Metabolism. "The mechanism for overeating after inadequate sleep may be an elevation in this endocannabinoid molecule, called 2-arachidonoylglycerol, or 2-AG."

With colleagues from the University of Chicago Medicine and the Medical College of Wisconsin in Milwaukee, Hanlon studied nine subjects with an average age of 23 years. The subjects spent six nights in a sleep lab and then another six nights there at least a month later. In a random order, the subjects were allowed to sleep from 11 p.m. to 7:30 a.m. ("normal sleep -- 8.5 hours in bed") during one testing period and from 1 to 5:30 a.m. ("partial sleep restriction -- 4.5 hours in bed") during the other testing period. During waking hours, the subjects ate a controlled number of calories based on their height and weight.

After the second night of each sleep condition, the researchers took blood samples from the subjects at one-hour intervals for 24 hours. Using a highly accurate laboratory assay, they analyzed the samples for 2-AG, a component of the endocannabinoid system. Found throughout the body, this system plays an important role in the signaling of rewarding events and one's enjoyment of eating, similar to the cannabinoids in marijuana, Hanlon said.

Levels of 2-AG levels were the lowest halfway through sleep and the highest in the early afternoon, "when the pleasurable properties of food would be most beneficial," Hanlon said. She reported that the afternoon peak of 2-AG was even higher when the study participants had partial sleep restriction than when they had normal sleep.

The study results suggest that the increased hunger and appetite that subjects in previous studies have reported after sleep restriction might be due to increases in circulating 2-AG, she said.

"These findings," Hanlon said, "are highly relevant to millions of individuals who are at an increased risk of obesity and its health consequences because of chronic short sleep or sleep disruption."

This study received funding from the National Institutes of Health, the Department of Defense Peer Reviewed Medical Program and the Advancing a Healthier Wisconsin endowment fund of the Medical College of Wisconsin.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/jClJ3jXzcog/130617110935.htm

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Siemens pulls plug on last solar energy business

MUNICH (Reuters) - German industrial conglomerate Siemens is shutting down the last of its solar energy businesses after it failed to find a buyer, the company said on Monday.

Confirming a report in German newspaper Handelsblatt, a spokesman for Siemens said the group would close Solel by early next year. The Israeli business has accumulated losses of around 1 billion euros ($1.33 billion) since Siemens bought it in 2009, including a write-off of the entire purchase price.

Siemens has spent seven months trying to sell Solel, which makes components used in solar-thermal power stations. Some 280 employees will be affected by the closure, most of them in Israel.

The cost will run into the mid-double digit millions of euros, according to Siemens.

Once a promising new field with strong growth rates, the solar energy industry is in sharp decline in Germany as Chinese manufacturers flood the global market with cheaper panels and components.

Several smaller German companies are struggling to survive the onslaught.

Industrial giant Siemens has already closed down its photovoltaic inverter business and pulled out of the Desertec solar energy project.

Its fellow conglomerate Bosch is looking to sell or close its photovoltaic solar operations after losing 2.4 billion euros since 2008. It partly blames a drop in U.S. energy prices caused by a growing abundance of shale gas.

($1 = 0.7496 euros)

(Reporting by Jens Hack; additional reporting by Christiaan Hetzner; editing by Tom Pfeiffer)

Source: http://news.yahoo.com/siemens-pulls-plug-last-solar-energy-business-121019096.html

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Edward Furlong charged with assault in LA

LOS ANGELES (AP) ? 'Terminator 2' star Edward Furlong has been charged with assault after a May 21 incident in which his girlfriend called police and reported he attacked her.

Deputy District Attorney Linda Loftfield says Furlong pleaded not guilty at his arraignment Tuesday.

Furlong already has two pending misdemeanor battery cases. He allegedly violated a restraining order when he returned to the victim's West Hollywood home. He's also accused of damaging a laptop and photo equipment.

In March, the 35-year-old actor was sentenced to six months in jail for violating his probation in a 2010 case for violating a similar restraining order.

Furlong has been the subject of such orders taken out by both his ex-wife and ex-girlfriend.

He is being held on $100,000 bail.

A preliminary hearing is set for July 1.

Source: http://news.yahoo.com/edward-furlong-charged-assault-la-002016986.html

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মঙ্গলবার, ১১ জুন, ২০১৩

Martian clay contains chemical implicated in the origin of life, astrobiologists find

June 10, 2013 ? Researchers from the University of Hawaii at Manoa NASA Astrobiology Institute (UHNAI) have discovered high concentrations of boron in a Martian meteorite. When present in its oxidized form (borate), boron may have played a key role in the formation of RNA, one of the building blocks for life.

The work was published on June 6 in PLOS ONE.

The Antarctic Search for Meteorites team found the Martian meteorite used in this study in Antarctica during its 2009-2010 field season. The minerals it contains, as well as its chemical composition, clearly show that it is of Martian origin.

Using the ion microprobe in the W. M. Keck Cosmochemistry Laboratory at UH, the team was able to analyze veins of Martian clay in the meteorite. After ruling out contamination from Earth, they determined boron abundances in these clays are over ten times higher than in any previously measured meteorite.

"Borates may have been important for the origin of life on Earth because they can stabilize ribose, a crucial component of RNA. In early life RNA is thought to have been the informational precursor to DNA," said James Stephenson, a UHNAI postdoctoral fellow.

RNA may have been the first molecule to store information and pass it on to the next generation, a mechanism crucial for evolution. Although life has now evolved a sophisticated mechanism to synthesize RNA, the first RNA molecules must have been made without such help. One of the most difficult steps in making RNA nonbiologically is the formation of the RNA sugar component, ribose. Previous laboratory tests have shown that without borate the chemicals available on the early Earth fail to build ribose. However, in the presence of borate, ribose is spontaneously produced and stabilized.

This work was born from the uniquely interdisciplinary environment of UHNAI. The lead authors on the paper, Stephenson, an evolutionary biologist, and Lydia Hallis, a cosmochemist who is also a UHNAI postdoctoral fellow, first came up with the idea over an after-work beer. "Given that boron has been implicated in the emergence of life, I had assumed that it was well characterized in meteorites," said Stephenson. "Discussing this with Dr. Hallis, I found out that it was barely studied. I was shocked and excited. She then informed me that both the samples and the specialized machinery needed to analyze them were available at UH."

On our planet, borate-enriched salt, sediment and clay deposits are relatively common, but such deposits had never previously been found on an extraterrestrial body. This new research suggests that when life was getting started on Earth, borate could also have been concentrated in deposits on Mars.

The significance goes beyond an interest in the red planet, as Hallis explains: "Earth and Mars used to have much more in common than they do today. Over time, Mars has lost a lot of its atmosphere and surface water, but ancient meteorites preserve delicate clays from wetter periods in Mars' history. The Martian clay we studied is thought to be up to 700 million years old. The recycling of the Earth's crust via plate tectonics has left no evidence of clays this old on our planet; hence Martian clays could provide essential information regarding environmental conditions on the early Earth."

The presence of ancient borate-enriched clays on Mars implies that these clays may also have been present on the early Earth. Borate-enriched clays such as the ones studied here may have represented chemical havens in which one of life's key molecular building blocks could form.

UHNAI is a research center that links the biological, chemical, geological, and astronomical sciences to better understand the origin, history, distribution, and role of water as it relates to life in the universe.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/Hus74qjPe3I/130610220132.htm

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Nokia reigns supreme in Windows Phone market

Drunk driving is a serious problem in the United States, impacting many thousands of Americans every year, and so is racism. The two issues converged recently during a routine traffic stop of 64-year-old retired firefighter Jessie Thornton by police officers in Surprise, Arizona.

Source: http://news.yahoo.com/nokia-reigns-supreme-windows-phone-market-023048949.html

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Edward Snowden vs. Bradley Manning, By the Numbers

Name: Edward Snowden

Job Title: Former CIA employee currently employed by defense contractor Booz Allen Hamilton.

Age: 29

Security clearance: Snowden had access to NSA documents during the last four years as an employee of various outside contractors.

Number of documents leaked: Undetermined. Snowden leaked a PowerPoint presentation and possibly among other documents about PRISM, a government computer program used for managing foreign intelligence collected from Internet and electronic service providers.

Agency betrayed: National Security Agency

Potential years: Undetermined. Snowden is still holed up in a hotel room in Hong Kong, though he said in a video that he?s prepared for the fact that he could be "rendered by the CIA" or "have people come after me" at any time.

Motive: The Guardian interviewed Snowden, who lived in Hawaii with his girlfriend and had a stable, well-paying job: "I'm willing to sacrifice all of that because I can't in good conscience allow the US government to destroy privacy, internet freedom and basic liberties for people around the world with this massive surveillance machine they're secretly building."

"The government has granted itself power it is not entitled to," Snowden added. "There is no public oversight. The result is people like myself have the latitude to go further than they are allowed to." Snowden says he hopes that his efforts will spur public debate about the intelligence programs the government is running.

Name: Bradley Manning

Job title: Army Sergeant First Class, 2nd Brigade Combat Team, 10th Mountain Division

Age: 25

Security clearance: Manning "was allowed to surf massive closed databases of secret information without any restrictions as well as download classified files to CDs," according to The Guardian.

Number of documents leaked: Manning provided 700,000 documents to Wikileaks in the most extensive leak of confidential and classified material in U.S. history.

Agency betrayed: U.S. Military

Potential years: Government prosecutors are charging Manning with aiding the enemy, a charge that carries a maximum of a life sentence. Manning, who faces 22 charges altogether, is allowed to plead guilty to seven of them (not including the aiding the enemy charge), which together carry a maximum sentence of 16 years in prison.

Motive: Manning became increasingly disillusioned with the Army and the U.S.?s tactics in Iraq and, during online chat sessions with Adrian Lamo, a former hacker, said that he wanted "people to see the truth? regardless of who they are? because without information, you cannot make informed decisions as a public."

Source: http://www.popularmechanics.com/technology/military/news/edward-snowden-vs-bradley-manning-by-the-numbers-15574490?src=rss

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Potential new target to thwart antibiotic resistance: Viruses in gut confer antibiotic resistance to bacteria

June 10, 2013 ? Bacteria in the gut that are under attack by antibiotics have allies no one had anticipated, a team of Wyss Institute scientists has found. Gut viruses that usually commandeer the bacteria, it turns out, enable them to survive the antibiotic onslaught, most likely by handing them genes that help them withstand the drug.

What's more, the gut viruses, called bacteriophage or simply phage, deliver genes that help the bacteria to survive not just the antibiotic they've been exposed to, but other types of antibiotics as well, the scientists reported online June 9 in Nature. That suggests that phages in the gut may be partly responsible for the emergence of dangerous superbugs that withstand multiple antibiotics, and that drug targeting of phages could offer a potential new path to mitigate development of antibiotic resistance.

"The results mean that the antibiotic-resistance situation is even more troubling than we thought," said senior author Jim Collins, Ph.D., a pioneer of synthetic biology and Core Faculty member at the Wyss Institute for Biologically Inspired Engineering, who is also the William F. Warren Distinguished Professor at Boston University, where he leads the Center of Synthetic Biology.

Today disease-causing bacteria have adapted to antibiotics faster than scientists can generate new drugs to kill them, creating a serious global public-health threat. Patients who are hospitalized with serious bacterial infections tend to have longer, more expensive hospital stays, and they are twice as likely to die as those infected with antibiotic-susceptible bacteria, according to the World Health Organization. In addition, because first-line drugs fail more often than before, more expensive therapies must be used, raising health-care costs.

In the past, Collins and other scientists have probed the ways gut bacteria adapt to antibiotics, but they've focused on the bacteria themselves. But Collins and Sheetal Modi, Ph.D., the lead author of the study and a postdoctoral fellow in Collins' laboratory and at the Wyss Institute, knew that phage were also abundant in the gut, and that they were adept at ferrying genes from one bacterium to another.

The researchers wondered whether treating mice with antibiotics led phage in the gut to pick up more drug-resistance genes, and if so, whether that made gut bacteria stronger.

They gave mice either ciprofloxacin or ampicillin -- two commonly prescribed antibiotics. After eight weeks, they harvested all the viruses in the mice's feces, and identified the viral genes present by comparing them with a large database of known genes.

They found that the phages from antibiotic-treated mice carried significantly higher numbers of bacterial drug-resistance genes than they would have carried by chance. What's more, phage from ampicillin-treated mice carried more genes that help bacteria fight off ampicillin and related penicillin-like drugs, while phage from ciprofloxacin-treated mice carried more genes that help them fight off ciprofloxacin and related drugs.

"When we treat mice with certain classes of drugs, we see enrichment of resistance genes to those drug classes," Modi said.

The phage did more than harbor drug-resistance genes. They could also transfer them back to gut bacteria -- a necessary step in conferring drug resistance. The researchers demonstrated this by isolating phage from either antibiotic-treated mice or untreated mice, then adding those phage to gut bacteria from untreated mice. Phage from ampicillin-treated mice tripled the amount of ampicillin resistance, while phage from ciprofloxacin-treated mice doubled the amount of ciprofloxacin resistance.

That was bad enough, but the scientists also found signs that the phage could do yet more to foster antibiotic resistance. That's because gut phage from mice treated with one drug carried high levels of genes that confer resistance to different drugs, which means that the phage could serve as backup when bacteria must find ways to withstand a variety of antibiotics.

"With antibiotic treatment, the microbiome has a means to protect itself by expanding the antibiotic resistance reservoir, enabling bugs to come back to be potentially stronger and more resistant than before," Collins said.

"Antibiotic resistance is as pressing a global health problem as they come, and to fight it, it's critical to understand it," said Don Ingber, M.D., Ph.D., Wyss Institute Founding Director. "Jim's novel findings offer a previously unknown way to approach this problem -- by targeting the phage that live in our intestine, rather than the pathogens themselves."

This work was funded by the National Institutes of Health Director's Pioneer Award Program, the Howard Hughes Medical Institute, and the Wyss Institute for Biologically Inspired Engineering. In addition to Collins and Modi, the research team included: Henry H. Lee, Ph.D., a former graduate student at Boston University who's currently at Harvard Medical School, and Catherine S. Spina, an M.D./Ph.D. candidate at Boston University and researcher at the Wyss Institute.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/3TjZmonPeoc/130610133539.htm

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Sony will launch cloud gaming service for PS3, PS4 and Vita in 2014

Sony will launch cloud gaming service for PS4 and Vita in 2014

Sony announced that it will provide streamed PS3 games, powered by Gaikai, to Vita, PS3 and PS4 owners next year. While it won't make the launch of the PlayStation 4, Sony says it will be "fast and responsive," and hopefully worth the wait.

Follow our liveblog for all of the latest news from E3 2013.

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Source: http://www.engadget.com/2013/06/10/sony-will-launch-cloud-gaming-service-for-ps3-ps4-and-vita-in-2/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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Enterprise-Scale Strategies For Growing Sustainable Revenues

White Banks, Executive Chef for FIVE at the Hotel Shattuck Plaza

White Banks, Executive Chef for FIVE at the Hotel Shattuck Plaza

The revenue growth of the restaurant industry has hit a ?sustainability wall? as it confronts a sea-changing shift in consumer expectations. Consumers are increasingly viewing food as a hazard loaded with sugar, salt, chemicals and fat.

Led by moms, consumer outrage is growing over their weight gains and increased health risks that science is tying to the American fast food diet. The food industry is now naked before the blogs, tweets and videos posted by consumers exposing unhealthy business behavior toward people, animals and the environment. The result is a sea-changing search by consumers for affordable and authentic foods.

The strategic conundrum facing the food industry is one of mixed messaging. Consumers now view industrial food as a commodity. They buy at the chain restaurant offering the lowest price. The chains are attempting to offer healthier food but their brand positioning is limited by their failure to execute an enterprise-scale shift to affordable and sustainable foods. This fifth article in my ?Re-thinking Restaurants? series profiles how enterprise-scale strategies in the food service industry grow sustainable revenues.

Sustainable enterprise-scale strategies are creating competitive advantage

Companies that include Chipotle, Panera Bread and a rapidly growing number of local restaurants are taking advantage of their competitors? marketing conundrum through an enterprise-scale approach to selling healthier food. Their marketing advantage is as clear and succinct as Panera Bread?s marketing slogan: ?Live Consciously, Eat Deliciously.? These companies are winning new customers, growing their customer loyalty programs and achieving industry-leading growth of same-store sales through their enterprise-scale strategy built upon sustainable best practices.

How to build an enterprise-scale sustainable business: Hotel Shattuck Plaza

Hotel Shattuck Plaza is located in Berkeley, California, and it offers its guests and visitors a restaurant experience serving fresh, local and tasty food. Its restaurant, FIVE,?has a goal, says Executive Chef Banks White, to ?nourish the community.? The Hotel Shattuck Plaza and FIVE provide a template for how to construct an enterprise-scale strategy built upon sustainable best practices.

It begins at the top

Perry Patel is a partner for the family-owned business that owns the Hotel Shattuck Plaza. Their business strategy, founded by his father, is to repurpose declining hotel properties. Sustainability is at the core of their values and business strategy. Their business plan is to invest in a diminished property in a manner that makes its operations cost competitive while also providing guests with a superior experience.

Their investment horizon extends multi-generations vs. today?s quarterly performance focus for many publicly-listed companies. Through Perry?s leadership the Hotel Shattuck Plaza was rebuilt using sustainable construction best practices. Just as importantly, his leadership has empowered his management team to operate in a sustainable manner. In the following exclusive video interview, Perry talks about his business strategy that generates attractive cash flows, increases the value of his firm?s property investments, offers a superior guest experience and advances the sustainable economic development of a re-emerging downtown community:

Operations management: Creative, engaging and sustainable best practices

Greg Mauldin is the Hotel Shattuck Plaza?s General Manager. Greg attributes the leadership of Perry Patel to making sustainability a part of the hotel?s DNA. But it is Greg?s creativity and engaging operational leadership that has turned vision into results.

Even in bright-green Berkeley, the Hotel Shattuck Plaza?s operational focus is on the customer. It is Greg?s operational leadership that links the two. For example, recycling under his leadership has assumed a consumer-facing focus. Using ideas supplied through the hotel?s green teams Greg has enabled the hotel?s repurposing of dated menus as drink coasters. Another green team idea came from the hotel?s goal of not using bottled water. Th idea was to serve filtered water in repurposed vodka bottles.

Greg also engages his guests in fun and sustainable behavior by supplying them with a shower soap built with a donut-like middle hole that reduces the volume of unused soap. In the following video interview Greg explains his creative, engaging and sustainable operational best practices.

FIVE: A restaurant nourishing a community

?Sustainability means community? is how the Executive Chef Banks White defines sustainability for the hotel?s restaurant, FIVE. Farmers are one of Banks? key communities. He has nurtured a community of farmers that now supply him with high-quality products that are a competitive advantage for his restaurant. His ability to offer fresh and locally-sourced food is his marketing and branding path for attracting customers.

Minimizing food waste is what sustainability means to Banks? kitchen operations. He holds himself and his kitchen staff to the highest goal of having zero food waste. This is also smart economics since the food he buys carries a higher cost than industrially produced food. Food waste is a reflection of Banks? respect for farmers, his appreciation of the quality product they deliver and astute cost control business practices.

Banks has, over the last four years, established a link between value and values with his clients. His menu continues to offer value-priced items. But his dedication to serving quality food in a nourishing environment has won loyal customers that recognize his ability to serve food that reflects his values and is also a good value. His ability to sell at a slightly higher price-point than chain restaurant prices reflects the trust he has earned from his customers.

Most tellingly, Banks? focus is on how food and dining can nourishes a soul. In this definition of sustainability Banks see his restaurant as a platform for engagement among friends, family members and the community. Enjoy the following video interview with Banks White as he explains his path for building a successful business based upon enabling the development of community relationships:

Bill Roth is an economist and the Founder of Earth 2017. He coaches business owners and leaders on proven best practices in pricing, marketing and operations that make money and create a positive difference. His book, The Secret Green Sauce, profiles business case studies of pioneering best practices that are proven to win customers and grow product revenues. Follow him on Twitter: @earth2017

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Source: http://www.triplepundit.com/2013/06/enterprise-scale-strategies-growing-sustainable-revenues/

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